Еnriched product content and attributes have a positive impact on SEO (Search Engine Optimization). When product information is detailed, accurate, and optimized with relevant keywords, it helps search engines understand the content and context of the webpage better. This, in turn, improves the visibility of the products in search engine results and increases the likelihood of attracting organic traffic.
Additionally, well-structured and informative product content enhances the user experience, leading to longer page visits and reduced bounce rates, which are also factors considered by search engines in determining search rankings. Therefore, investing in enhanced product content and attributes through ComSpire PIM can greatly improve SEO performance and organic search visibility for businesses. Based on our experience, this leads to an increase in organic traffic by 20-30%.